IL FLUSSO COLLECTION

 

To LAM.D, the word “Il Flusso” (Italian) – roughly translated as “the flow,” invokes various associations. The image of the flow of water represents a brave, decisive, strong lady on a journey to achieve her aims and ambitions while remaining delicate and tender in cultivating her tiny joy. In the never-ending passage of time, we find Vietnamese women preserving and developing traditional beauty while society undergoes fast change. Amidst the serene but turbulent flow of each person, we see a woman continually struggling and dealing with her contradictions to develop and affirm her values.

Under each different perspective, we gain a better understanding of the invisible beauty that has been unintentionally forgotten in women, which we fully recreate in the Il Flusso collection, thanks to the creative team’s quick minds, the talented hands of skilled craftsmen, and each meticulous, delicate fold. The collection remains classic styles updated with asymmetrical pleats but adds a touch of strength and pioneering with trench coats, blazers, and jumpsuits in new materials and colors.

Il Flusso is more than just a collection; it is LAM.D Studio’s dedication to Vietnamese women who never stop moving forward, pushing themselves to new limits.